The Internet has changed the way sellers reach buyers. Internet-based advertising is increasingly the choice of information technology providers to reach clients because they know most of the workday is spent at a computer with Web access. Directions Media has helped our clients grow and now we are offering new ways to go "beyond banners" to reach a Web-savvy audience of potential users of geospatial technology.

Banner advertising through Directions still reaches over 200,000 visitors each month and will continue to support your sales and branding objectives. Nevertheless, we want to help clients leverage a wider spectrum of Web-based marketing alternatives. We encourage you to consider the follow opportunities to launch or enhance your current campaigns:

• Podcasts

  Directions Media will produce an "advertorial" podcast on your behalf during which we will interview your selected staff member(s) on topics of your choice. We will work with you to decide on appropriate topics and themes. The podcast, which will be clearly identified as advertorial in nature, will be archived for six months on our website in our Podcast area. The podcast will be recorded and we will provide the recoding or link to it for your marketing purposes. Production of the podcast includes staging the audio, introductory music, editing and banner advertising. After the podcast has been produced and finalized, you are welcome to host the audio wherever might be appropriate.



• Webinar Production and Promotion

  Directions Media offers a proven methodology to produce and promote a webinar that offers the most cost effective means for capturing sales leads. We will publicize your webinar with banners on all of our websites and with two or more direct email blasts to internal and purchased lists. Directions will participate as the host of the "live" webinar and the webinar will reside in our archives for six months for rebroadcast our website visitors. To avoid list fatigue, this opportunity is limited to two webinars per month. Upon completion of the webinar, a recording of the event will be uploaded to our servers and we encourage you to promote the replay of the webinar through your own resources. Statistics on the number and demographics of attendees, attention rank and answers to poll questions as well as other essential information will be provided to support your sales team. The cost of the webinar production includes message development, interfacing with the hosting service, critique of any graphics or PowerPoint slides used in the webinar, advertising and promotion and a Directions' editor to act as the moderator of the webinar. Contact Directions Media for details and pricing options - ads@directionsmag.com.



• White Paper or PowerPoint Distribution

  The high visitor traffic that Directions Media publications draw each month will help you share your knowledge of specific topics of interest to the geospatial industry by hosting your product or solution materials on our website to be downloaded by our readers. You will receive instant notification of those who download the material for your use as sales leads! The white papers or PowerPoints will be located in a special Sponsors Area linked directly from our home page, and each Monday and Friday our daily newsletter will provide links from a rotating list of only five white papers. Pricing: If you would like a Directions' editor to write and edit the white paper, the fee is $2500 (minimum), dependent upon length. If you would like Directions to host your internally-written white paper or PowerPoint presentation, the fee is $295 per month (six month minimum) for a 5 Mb document or less (contact us if your document is larger).



• Speakers Bureau

  Directions Media's editors are the most experienced in the industry. With a total of nearly 80 years of combined experience as GIS practitioners and consultants, we can provide informative and unique perspectives on our industry. We can speak at your user group meetings, sales and marketing events, or educational seminars. We can present information about emerging technology or help to educate your staff on the various applications for which GIS can be used within an organization. We can also host more lengthy seminars to go deeper into the subject matter. Our access to industry leaders and our own research provide us with current information on our growing industry. Pricing: negotiated, dependent upon assignment upon assignment



• Customized news service

  Directions Media both receives and publishes geospatial technology news through a variety of Internet media including blogs, podcasts, RSS feeds, Twitter, delicious and iTunes syndication. Directions can be your corporate news service for specific industry technology that you can use for your marketing managers and sales executives. We’ll deliver the news in a manner that is easily digested for your decisions makers.Pricing: negotiated, dependent upon assignment

Let us show you how we can help you reach more clients by going "beyond banners" and maximizing your reach on the Internet. Call Jane Elliott, Publisher (847-242-0412) or Joe Francica, Editor-in-Chief (256-650-0205) today.